The two-floor store created by Agilite Solutions and designed by Gensler, features an extensive range of
official NBA and WNBA merchandise and memorabilia as well as a customisation service where fans can
personalise NBA jerseys and hats for all teams - providing fans with an authentic NBA shopping
experience.
CT's Systems Integration team were approached by Agilite Solutions to support them with creative
in-store displays for client Lids Sports Group. While the original brief was for LED technology, lead
times and budget meant LCD screens were identified as the best solution for this project.
CT installed several screens throughout the store that consisted of; a portrait oriented 2-sided column
made up of 6 x 55inch screens, a large video wall made up of 8 x 55inch screens located on the ground
floor, and a single 86inch screen which creates a main feature downstairs in the store. A Crestron RMC3
show control processor was also provided to manage the overall operation of the screens with central
on/off control and video wall mode selection.
Each of the screens can display a variety of digital signage content, including full size portrait
images of basketball players. The ground floor 4x2 video wall also has further capability to recall
several pre-sets, live NBA streams, digital signage, still images and PS5 gaming footage.
Each of the screens supplied are LG and benefit from anti-glare coating which is important due to the store windows and reflections as well as people being in close proximity. The thin bezel creates a seamless display which is further enhanced by ultra-HD resolution, and high-performance webOS. The video wall screens also benefit from the LG Smart Calibration system, which is carried out automatically on a weekly basis and ensures all screens are colour matched.