Client: Frameless
Project: Frameless, London
Time to Complete: 1 years
Key Aspects:
Opened in Autumn 2022 and breaking the boundaries of projection art, ‘Frameless’ is the
UK’s biggest, permanent immersive art experience. Housed within the newly developed Marble Arch Place in
London, the space covers almost 3,000m2 and showcases no fewer than 40 different digital interpretations
of 28 of the world’s most iconic artists.
Creative Technology Systems Integration (CT SI) was contracted to deliver the display requirement,
including LED and LCD screens and video projection, across the immersive galleries and for the wider
venue requirements, including the foyer, escalator, meeting rooms and retail spaces.
Frameless offers a culturally rich, immersive, multi-dimensional entertainment
experience that takes visitors on a journey into some of the world's most beautiful works of art.
The artwork is set to a score of specially composed music curated by award-winning composers which is
bespoke to each of the four galleries - with much of the soundtrack and soundscape triggered by the
visitors themselves as they move around.
A complex project of this caliber does not come without its challenges and the
first one in this instance was the venue itself. Being such a spacious building with multiple rooms and
galleries meant that technically this required a unique delivery.
In addition to this, technology
positioning was key in meeting the client's vision of projecting well-known artistic masterpieces
seamlessly across the various surfaces and angles while ensuring the moving artwork illusions were never
disrupted by the technology used to display it.
Another aspect which added to the challenging nature of this project was the timeframe from concept to
delivery - with just 12 months to create this spectacular experience before the doors were opened to the
public.
To effectively cover the entirety of each gallery with seamless projection, 52
projectors were utilised throughout the venue. The highest level of technical expertise and world-class
technology was required to meet the high resolution and intricate set-up required to display the
beautiful, high-resolution content.
It was very important that the projectors and other equipment were blended into the environment as
unobtrusively as possible. A variety of methods were used to successfully conceal the equipment,
including mounting projectors within walls at different angles using a variety of lenses to minimise
shadows, and custom mirror-wrapping projectors to fit elusively into a gallery with a mirrored ceiling,
columns and moat around the perimeter of the floor.